Web hosting companies are constantly on the lookout to find new ways to attract visitors to their websites. One avenue that many web hosts miss is targeting visitors who are searching for web hosting by city, such as New York Web Hosting, by state, such as California Web Hosting, or by country, such as Canada Web Hosting. These 3 pages show examples of pages that review and provide knowledge on web hosting businesses
in those cities.
These searchers are looking for a hosting business
in a particular city, state, or country, but given the proper communication
they might
generally be convinced to try your hosting business
. Afterall, given the nature of the web hosting industry, the actual location of your web hosts is not that important. The datacenter they utilize and the support team are really the 2 most important items.
The next question is how to target these searchers and turn them into visitors to your internet site
. Like any grand search engine advice.Content, Content, Conent. The thing to remember is that every page of great content will be found by search engines, not just your homepage. Add a page to your web site that reviews the web hosting industry in a city, for example New York, and highlights several of its larger hosting companies. This, at first, might seem like a bad idea, but the page, over instant, will be indexed by search engines and show up in searches related to web hosting in that city, New York Web Hosting, New York Web Hosts, etc. This new page will provide them understanding that they are looking for as well as provide you a potential customer that you otherwise would not have. The key is developing quality content. The internet is full of pages of no information or redundant experience. But grand unbiased reviews of the web hosting industry in New York or any city such as Atlanta, Chicago, etc. is useful experience that potential hosting clients may make use of
.
Some will argue that the reverse is true as well, that this new page is also a page that other potential customers can use to leave your website and signup with a competitor. This might occasionally be true, but for the most part it will attract more customers then it loses. This page does not have to be a page easily found by visitors to your homepage.